Indian Ocean Strategy

Indian Ocean Strategy – Indian School of Management in Practice”.

This book is a result of follow-up by readers of first book i.e. students, professors, corporate honchos and friends about a detailed book on Indian Way of Management.

In Bharat new books of accounts are worshipped and opened on Deepawali day. The books are marked with the signs of Swastik, Ganesha and Shubh Laabh meaning auspicious profit. It sets the approach for business activity i.e the profit has to come by fair means. No need to read books or attend conferences for business ethics (like rest of the world).

But have you ever thought how these small things which we generally ignore as rituals, mythology are actually our history and have built world class brands like Kanjeevaram Saree to Lucknawi Chicken works, Silver Filgiri work to Bandini print, Kolhapuri Chappal to Banarasi Sari, the list is almost endless.

  • Have you ever wondered who built these brands?

  • How these brands survived and grown magnificently?

  • How these learning’s can be used in the current scenario?

  • Are there organizations today using them?

  • What is the strategy behind them?

Well, in this book I have made an attempt to answer these questions. ________________________________________________________________________

Book Review: Indian Ocean Strategy

The most engaging and helpful piece is on 'Strategy 'treated in chapters 12 and 13. Centrality of 'purpose' in any strategy and its significance in making an organisation 'distinctive' has been well brought out: "Even if the competition comes to know about it, should not be able to use it "(P.195). I would strongly recommend these chapters to the business schools and organisations which are sweating over the appropriate strategy.

- Aadarsh Kishore Non Executive Chairman and Director of AXIS Bank Limited

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Mr Sandeep Singh refers to Gita for the origin of Bharatyeea Strategy – postulating social engagements with community and planet as the important stakeholders. I think he is right in his approach to bring about social change with human touch. These include elements like Choices / Devotion / Swadharma / Relationship / Sadhnaa etc. I think it is now time to develop our Indian style of management based on our value systems taking the best from Western, Japaneese styles. But it is going to be a tough task and long journey.

- Arun Firodia; chairman of Kinetic Group

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Sandeep throws light on Hindu way of life for 21st century, Indian Ocean Strategy – leaves a mark on both mind as well as the heart, despite missing links in between, it provides a road map for decent business practices.

- Ashok Goel, VC & MD, Essel Propack Ltd.

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The book is a refreshing overview of India’s Present with its links to unique, unbroken, copius cultural Past that will help forge its Future. A must read for anyone in the quest to contextualize the objective, impact and the outcome of any enterprise of enterprise in India.

- Pramod Chaudhari, Chairman, Praj Industries Ltd

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The author's comparison of Maslow's theory of needs and Pancha Koshas is interesting. But as rightly observed by the author himself Maslow is not representing divinity but normal human discovery of his potential. The Indian way requires a more subtle understanding of human beings and to that extent it is not in the realm of “practice'.

- R. Thyagarajan, Founder Chairman of the Shriram Group of Companies

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The book is guiding light in the culture, history and philosophy on Business environment in Bharteeya Civilisation. The links of glorious past are assumed to be a certainty for the success of the future. The book is impactful for sure. It not only reveals unknown aspects of Bharteeya Civilisation milestones but also make you think all the time. The book is definitely not a leisure reading but focused; intense and contentful reading.

- Shriram Dandekar Chairman of Camlin International Limited,

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“Have been reading management books and related articles in newspapers regularly but reading INDIAN OCEAN STRATEGY was a different experience altogether. Sandeep has brought forward the management concepts which have been in practice in Bharat from thousands of years and showed how they are relevant even today. We are so much obsessed with everything Western that we have forgotten or ususally neglect what we always were rich in - the Bharitya way of doing things. Fair business practices with a motive of not harming others is the ultimate management lesson and this book has been successful in letting the reader realise this. A must read for all.

- Vijay Maroo, CMD of RANCHI EXPRESS Group.

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The way Sandeep Singh weaves Hindu philosophy, ethos and culture is refreshing. He makes a compelling case for integrating Dharma in the conduct of business ensuring balance and harmony between individual , society and nature. Above all he puts Swadharma and Sewa at the center of a Successful Business Strategy and successful business results.

- U. Shekhar, CMD, Galaxy Surfactants Limited,

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"The 'Indian Ocean Strategy' written by Sandeep Singh is a worth reading. The book is erudition on good old management practices, which I call it 'Veiddik Management' and cherishing the past and connecting it with contemporary management practices in terms of wisdom that prevail in our cultural traditions and with the traditional heros' of our freedom movement as well besides mythology characters. I congratulate Mr Sandeep Singh to bring out such nice publication."

- Bhavin Kothari,
Head - International Center for Indian Crafts &
Head - Intellectual Property Rights Cell
National Institute of Design, India

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"Sandeep’s Indian Ocean Strategy is a useful piece of work which can inspire management students and entrepreneurs all over the world. It’s a gold standard in the discipline of “Indian Management” as it explains the Indian Management in modern context. It was heartening to see that the book has covered several aspects of growth of the Indian Industry and Management from ancient time. As an entrepreneur I can relate to it."

- Mr. Shantanu Srivastava,
Managing Director & CEO, Ishan,,
Norvis Holdings (Singapore) Pte.Ltd.,
Founder Chairman of The Indian Business Chamber in Vietnam (INCHAM), Chairman of Ishan Foundation

Recipient of Friendship Medal (the only Indian ever to receive this honor) and
Friendship Order of Vietnam (which makes him one of the most decorated foreigners ever) awarded by the President of Vietnam, Honorary Citizenship of Ho Chi Minh City, Distinguished Alumnus Award 2009 of IIT.

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A human being can achieve the impossible by tapping into the limitless potential within himself. A tree can provide the best quality of fruit when it is in its natural surroundings. This is the basic philosophy of this enlightening book by Sandeep Singh. In my opinion, this is a great endeavour by him to blend management science and Indian culture.

Indian business management has been blindly aping the west when it comes to management philosophies while we have had sound management concepts in practice in India for thousand of years. Take for example the success of the Temple Economy in our country that provides employment and livelihood to thousands of people. Living examples of these types of economy which even exists today is found in Vaishno Devi, Tirupati, Kumbh Mela and Benares and many other parts of India.

The book also talks about the value of Indian epics in management. According to the Bhagavad Gita, a manager should spend time in learning about his team members, their culture, and the factors that motivate them to perform effectively. The wisdom of the ancient Indian scriptures may come in handy in tackling issues, from management strategies to corporate governance in today's highly competitive economic world .

In this book, Sandeep has successfully conveyed the real essence of the Holy Bhagavad Gita and its importance in our day-to-day life. "Lord Krishna says in the Bhagavad Gita, Yoga is excellence in action." By implementing this truth we can achieve excellence in every field of life. He compares the precepts of the Gita in the context of the present day management world and gives a clear message that the well-being of customers, business partners and employees is the backbone of any sound corporate governance model. He proposes to replace the growing trend of consumerism and cut-throat competition with value-based business models that are sustainable and good for the country in the long run.

In my opinion, this book is a true tribute to Indian culture and wisdom. I’m sure it will work as a valuable guide for learners, students, researchers, management trainees and corporate gurus. I wish him success in this great endeavour and share his great vision of a new India which is based on strong, durable and practical Bharatiya values.

Rishi Pal Chauhan is the Founder-Director of Jiva Group, an organization with presence in Ayurveda, Education and Culture. A postgraduate in Mechanical Engineering, he has over 20 years of experience in Quality Control Management both in India and the US. Mr. Chauhan oversees the operations of all Jiva programmes and plays a central role in the evolution and creation of Jiva's novel programmes and products.

- Dr.Srini. R. Srinivasan,
Chair Person – PhD Center,
Vivekanand Education Society Management Studies
Mumbai – India.

"Indian Ocean Strategy” by Shri. Sandeep Singh signifies a style of business management of our unique culture and legacy of India. Through this book author has made a wonderful attempt to create resonance - a reservoir of positivity that frees the best in people”. This book grounded in good research in Bharatiya Management coupled with relevant insights from the Vedic mythology, is ideally suitable for every human being who has conviction and patience.